Member Article

FlyDSA Arena & Moirae Creative inline for top European Branding Award

Moirae Creative Agency are thrilled to announce that they have been shortlisted at the Transform Awards Europe 2018 for their work on the FlyDSA Arena. The Transform Awards honour brand development and rebranding projects from global agencies, and the awards reward innovation in branding across Europe.

The rebrand work Moirae Creative produced for the FlyDSA Arena has been shortlisted in the ‘Best Development of a New Brand Within an Existing Brand Portfolio’ category.

With the hype and prestige surrounding the event, Moirae Creative and The FlyDSA Arena are thought to relish the opportunity of going head-to-head with Europe’s leading brands including AMD Radeon and Nuffield Health.

In September 2017, Doncaster Sheffield Airport bought the naming rights to the Sheffield Arena as part of a “six-figure” sum, and the FlyDSA brand was created to give the venue a new, fresh identity.

Kate Stow, head of marketing, Doncaster Sheffield Airport, stated: “We are absolutely ecstatic that the FlyDSA Arena has been shortlisted at the Transform Awards Europe. The creation of the new brand has been an overwhelming success, not just for the arena, but for the whole of the Sheffield City Region. We are excited to see what the future holds.”

“This project was exciting from the very start. The main challenge was creating a new identity for the arena which is clearly related to Doncaster Sheffield Airport’s brand, without being too confusing. From a design perspective, we were careful to use elements from Doncaster Sheffield Airport’s existing brand.” explained creative designer, Daniel Jones.

This is the third consecutive year that Moirae Creative have been shortlisted at the Transform Awards. Previous success was achieved at the last ceremony where the Yorkshire based creative agency won the internationally recognised ‘Grand Prix’ award in March 2017.

The Transform Awards Europe 2018 will be held on 26th March at the Hilton Park Lane Hotel, Mayfair London. Previous winners of the awards include Adidas, Unilever, Argos, and Lloyds Banking Group.

This was posted in Bdaily's Members' News section by Alexandria Laurens .