Member Article

TXODDS teams up with TIBCO for data visualisation

Real-time betting odds provider, TXODDS, has selected TIBCO Spotfire data visualisation software for analysis of betting data.

TXODDS analyses the fluctuations in real-time odds across multiple sports markets and makes this information available to subscribers who integrate its feed into their respective processing systems.

The addition of Spotfire is part of the betting operator’s strategy to help smaller industry players monitor their betting activity and benchmark their performance in a simple, intuitive way. Pre-configured templates for data preparation, visualisation, and predictive analysis cover both real-time data and historical intelligence forstatistical analysis to create a full picture of activity and quick, easy comparisons with competitors.

“New and smaller companies who don’t necessarily have internal technical expertise may require more handholding when it comes to odds monitoring,” said Mark Greatorex, vice president sales, EMEA, TIBCO. “Spotfire offers a simple log-in portal and live dashboard for straightforward benchmarking and reporting of how they are doing within a particular market. This becomes a vital tool for driving continual improvement and faster, smarter decision-making in an industry which demands the quickest of reactions to rapidly changing conditions.”

As a business that is underpinned by handling constant streams of information in real-time, TXODDS cites TIBCO’s integration capabilities, which combine real-time data with historical intelligence in one seamless feed, as a core driver of speed and innovation. In total, this collaboration has removed latency, improved transparency, and increased profits for TXODDS.

“Both TIBCO and TXODDS define themselves as real-time data specialists, which is why this union is driving deeper insight and integrity into the betting industry,” said Einar Knobel, chief executive officer, TXODDS. “Adding Spotfire to the proposition heightens the opportunities for a broader section of the global sports betting industry to connect directly to, and respond to, events happening 24/7 in the marketplace. In turn, it will also help us meet the growing expectations of today’s more informed sports betting professional.”

This was posted in Bdaily's Members' News section by Pete Jackson .