Asda maintains growth in sales despite slowing in Christmas quarter

Asda, the Leeds-headquartered supermarket chain, experienced another growth in sales over the Christmas period.

Walmart, the parent company of Asda, reported that the supermarket’s like-for-like sales increased by 0.5% in the final quarter of 2017, marking the third quarter of consecutive growth.

However, this sales growth has slipped down from the 1.1% rise reported in the previous quarter.

Doug McMillon, Walmart CEO, said: “In the U.K., Asda delivered positive comp sales again this quarter with particular strength during the Christmas period.

“We’re pleased to see customers responding to our investments in the value proposition through improved in-store experience scores and the strengthening of our private brand and online grocery offerings.

“We know we have more work to do in the U.K., however we are encouraged by recent results in key areas of our business.”

Roger Burnley, who was appointed president and CEO of Asda in January, revealed that he was “proud of this performance” due to the “hard work during the all-important Christmas trading period.”

Roger commented: “Moving into 2018 we remain absolutely focused on doing the right things for our customers to accelerate our momentum and build trust. Be that through an increased focus on Every Day Low Prices with the launch of Rolled Back Staying Back, continued innovation in our own brands, the way we make it easier for customers to shop with us or the way we support our communities.

“We’ve already made some really strong commitments to reduce our use of plastics and to support Fareshare and The Trussell Trust in our fight against food poverty – and we will continue to act on the issues that matter to our customers.”

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