Member Article

Digital Duo Aim to Save the High Street

Digital Growth experts Tanya Hemphill and James Gregson, have launched WeDisrupt, a new performance marketing agency based at The Shed, in Manchester city centre.

WeDisrupt is a specialist marketing company targeting clients in the retail sector to help them track, better understand and effectively use key metrics to drive performance. It also aims to drive footfall to stores and keeping customers in store for longer using data, technology and communications strategies to create amazing customer experiences.

The team helps on and offline retailers understand the impact of digital media to help drive performance and sales. Their experience includes mapping in-store customer journeys to help better understand and address friction points, designed to improve the customer experience.

Tanya Hemphill, co-founder and investor, said: “Everyone is talking about how e-commerce is killing the high street yet 85% of retail spend is still via bricks and mortar. Recent statistics show that in 2017, 47% more large retailers were in financial distress compared with 2016.

“The need for large retailers to really understand their customers and become more relevant is reaching tipping point, which is why we feel that a retail-focused approach to generating relevant customer experiences online and offline via data analytics is a service that’s needed now more than ever.

“We’ve identified this opportunity and decided to launch WeDisrupt to work with clients that we know we can help and ultimately grow their customers”

With an impressive background across both on and offline media, Tanya and James are well equipped to drive measurable growth for their client base.

James, Managing Director of WeDisrupt said: “More than ever brands want to drive quantifiable and measurable returns on their marketing investments. We have built WeDisrupt to ensure that retailers are best equipped to measure, learn from and build upon key performance metrics allowing us to move the dial on marketing activities from new customer prospecting and acquisition through retention and repeat business to drive real and incremental value to the metrics that matter”.

The team at WeDisrupt has already started proving its credentials by working on digital transformation projects for a Fortune 500 company and established high street brands.

This was posted in Bdaily's Members' News section by Becky Roberts .