Member Article

Property marketing experts announce new work space, people and contracts for 2018

Blaze Marketing has moved to spacious, new, loft-style offices in The Ironworks on South King Street in Manchester city centre to accommodate a growing team and increasing workload from property sector clients.

Graphic Designer Richard McLeod is the newest Blaze recruit, specialising in brand identity and print. Formerly with Neville Johnson, Richard brings high end innovative design experience to the Blaze service offering.

Creative Director Kevin Whitter commented: “Richard has a passion for illustration and photography which, combined with his branding experience at Neville Johnson, makes him an ideal fit for our team. He is already contributing to our bespoke full service solution for clients - from the initial branding of a property right through to its on and offline supporting collateral.”

Blaze now employs five full-time staff and is the only property marketing specialist in the North West to have a qualified chartered surveyor working alongside creative professionals. Co-founder and RICS-qualified Daniel Bourmad provides clients with a uniquely-informed perspective on what it takes to succeed in the sector.

Fuelling expansion at the agency is a cluster of high profile contract wins including Summers Quay for Cavendish Property Developments in Stalybridge. Blaze has been working on the £8million scheme of 67 one and two-bedroom apartments which is part of the stylish canal-side commercial and residential mix development. Kevin again: “We developed a detailed strategic plan for the site including a brand, brochure, signage, marketing suite and website and am delighted to say a third of the apartments were pre-let in the first month of release - six months prior to practical completion.”

Katy Davison, Marketing Manager from end client New Charter Group, said: “The Blaze team are incredibly creative, professional and enjoyable to work with. They’ve really understood the brief from day one and been able to deliver on all aspects of our marketing and design needs and we’re looking forward to turning further leads into sales.”

Thorngrove Land & Property is another client benefiting from a high quality marketing campaign of signage, brochures and website from Blaze in support of Copper Beeches – an exclusive development of four luxury homes in Sandbach.

Tailored promotional work for urban space developers McCauls on the Warehaus Ancoats site has also kept the agency busy. This intimate development of just 32 properties set around its own landscaped courtyard includes a converted warehouse, two rows of new town houses and apartments with their own front doors. Kevin commented: “This is a particular mix of character and new which needed a host of marketing tools to give it a strong identity in the market.”

Blaze has also recently won a project in Wolverhampton to help developer Black Acres market its first ever city centre office block conversion to residential. Blaze named the scheme Belvedere Residence and created a stylish brand, marketing brochure, website, animation and signage as well as a full launch campaign.

Daniel concluded: “We recently celebrated four years in the market and are really pleased with progress and excited about what 2018 will bring. We certainly have the people, skills and surroundings to increase our national client base, add further value to our current clients and enable further significant growth this year.”

This was posted in Bdaily's Members' News section by Sue Souter .