Member Article

The Market Creative launches Housing Units into spring with campaign featuring Dawn Ward

The Market Creative has developed a spring marketing campaign for Manchester home furnishing store, Housing Units.

TV star and interior designer, Dawn Ward features in the campaign, which brings to life the new contemporary branding that was unveiled by The Market Creative last year.

Dawn opened the doors to her home in Alderley Edge, which was styled and photographed to showcase three of Housing Units’ five spring trends - Boutique Luxe, Pretty in Pink and Eclectic Revival - that feature throughout the campaign.

As well as a new brochure, The Market Creative has created direct mail and point-of-sale materials to engage shoppers instore and online.

Housing Units’ library of lifestyle photography has also been revamped to reflect the premium-feel of the brand and adopt a more real-life style to the shots. Props were chosen to create a ‘lived-in’ look and feel while bringing the spring trends to life, helping shoppers imagine the products in their own homes.

Sue Benson, Managing Director at The Market Creative said: “This is the first time that we’ve had the chance to really bring to life the new branding. The transformation is remarkable and the end result simply stunning. The brochure reads like a lifestyle magazine. Product information features alongside trends and inspirational advice, and the way the images have been shot helps achieve the premium, editorial style we were aiming for. It wouldn’t look out of place on a coffee table at home!”

Nick Fox, CEO of Housing Units said: “Dawn ensured everything was styled perfectly for the shoot from the array of cushions on the sofas, to the way the table was dressed and the layout of the room. She has helped elevate our spring message to really appeal to our customers. Combined with the beautiful photography and inspiring tone of voice, they will have no trouble getting to grips with the new trends of the season, introducing shoppers to yet another aspect of the Housing Units brand.”

As part of Housing Units’ partnership with Dawn, she will be in store at the site in Failsworth on Saturday 17 March to talk to customers about how they can recreate spring trends in their own homes.

For more information visit www.themarketcreative.com

This was posted in Bdaily's Members' News section by The Market Creative .