Member Article

Manchester engineering company rebrands

Engineering solutions provider J Fletcher (Engineers) is celebrating its first rebrand in three decades.

Relaunching as Fletchers Engineering, the Eccles-based business has a new corporate identity, created by Manchester agency K2L to clearly communicate its forward-looking investments in technology, machinery and ongoing expertise.

A new 60-strong fleet of branded vehicles hits the road next month, while the new identity is also being used across an upgraded online presence including a new website and social media platforms, as well as a whole range of marketing collateral.

Fletchers Engineering boasts a team of over 140 employees in the northwest and across the UK, offering a full suite of engineering services to the commercial, chemical, food and drink, utility & energy, leisure and construction industries, to name a few. As the business offers the design, fabrication, installation and maintenance of innovative engineering solutions, the new brand name and image reflects the modern and progressive nature of the business, while giving a nod to its heritage and reputation.

The move to rebrand marks the end of a record-breaking year last year. 2017 saw the company’s highest ever turnover for the maintenance department, which has been boosted by a range of contract wins including a new three-year contract with leading leisure brand David Lloyd.

Steve Fletcher, Director, comments, “Our new brand will help us to communicate our company expertise more effectively. We’re very much looking forward to what the future holds for Fletchers Engineering. Customers can be confident of the same exacting standards on every project, as well as our commitment to customer service of the highest calibre.”

This was posted in Bdaily's Members' News section by Ruth Wilson .