Member Article

Sunderland business shortlisted for prestigious national Made-For-Mums-Award

Local company, Geo Journey, based in Sunderland, Tyne and Wear has been shortlisted for a MadeForMums Award 2018 by their members and judges who recognise a good thing when they see it. Previously recognised in Vogue and Country Child, Geo Journey aims to inspire children to learn about the world in the most interesting and creative ways.

The company, which started trading with their Explorer Kits in March 2017, have seen their business grow over the last 12 months, with interest for their products from learning institutions, parents, grandparents, guardians and parenting groups to name a few.

Their monthly subscription, which starts with an initial explorer kit of a suitcase, travel journal, passport map and activities, allows children to receive monthly packages addressed personally to them, making learning fun and exciting.

MadeForMums is the largest parenting review website of its kind with over three million users visiting their website every month.

The company, which prides itself on complete honesty in recognising the very best products on the market for parents and parents-to-be, now run the awards yearly to recognise the best products and services in the industry. With a huge 12 million-page views each month, recognition on the MadeForMums website is a massive promotion for companies like Geo Journey and has contributed to them becoming a leading platform for many of last years winners.

In 2017, MadeForMums took their reviews a step further, and created the MadeForMums Awards. With 596 entries and 120,000 votes, the Awards generated £130,000 worth of product purchases.

Geo Journey’s owner, Christina Armstrong, herself a mum, said about being shortlisted: “To say that we are delighted at this recognition is an understatement. We were overjoyed when we received the news and after all the hard work we’ve put in over the last year it’s just the icing on the cake to be shortlisted and we really hope it will generate even more success for Geo Journey in 2018!”

Her sister and business partner Fiona commented “If we win, there will certainly be some celebrating going on in the Geo Journey office!”

MadeForMums judges, which are made up of industry specialists, journalist parents and experts in the relevant fields cover 82 categories, everything from lightweight buggies, to car seats and night lights through to children’s services and educational products, they aim to recognise the very best in all parenting and child essentials.

Entries like Geo Journey are rigorously tested. Initially shortlisted by an expert panel, the products are then reviewed by teams of industry experts, parenting influencers and celebrities, like Geordie duo Ant and Dec as well as home testers, parents, grandparents, guardians and their children and finally the MadeForMums professional editorial team.

Each category will announce winners from gold to bronze and a finalist award. All shortlisted products and award winners are permitted to use the brand logo of MadeForMums Awards, a logo which parents will associate with safety and reliability. All finalists are also automatically shortlisted for the NEW Editor’s Choice Award and given individual judging feedback on their entered product. Gold Winners will further receive showcase editorial coverage on MadeForMums, a click-to-buy link on the MadeForMums website, and major social media promotion.

Winners will be announced in March 2018.

This was posted in Bdaily's Members' News section by JAM Prints & Marketing .