Member Article

SIG Roofing Cheam enjoys a makeover

The UK’s leading specialist supplier of pitched, flat and industrial roofing products and services is undergoing a major branch refurbishment programme and customers in Surrey are amongst the first to benefit.

SIG Roofing Cheam, which has been located on London Road for more than 35 years, has been given a major makeover with an external facelift and extensive internal refit to create a new trade counter and more display space to showcase a host of new products.

Many improvements can be seen across the refurbished branch, improving the customer experience and creating a more welcoming and modern environment for its wide range of customers, from householders and builders to small and medium-sized roofing contractors.

The branch recently celebrated by holding an open day to showcase the new appearance and layout, with both new and existing customers enjoying bacon sandwiches, meeting technical specialists and taking advantage of a number of special offers.

“From the feedback we have had so far, everyone is delighted with the improvements and the new look,” explained Branch Manager Kevin Baillie, who has been with SIG Roofing for 25 years.

He continued: “Colleagues are really pleased with the makeover and we’re looking forward to continuing to offer our customers the exceptional level of service they’ve become used to in the improved branch layout. Many of them have been buying from us for years as we try to go above and beyond with our advice and ability to get their materials and products exactly when they want them.”

SIG Roofing is investing heavily in modernising a quarter of its 120+ sites across the UK to improve the customer experience and bring them in line with the new branding.

30 branches, stretching from Gateshead in the North East to Lewes in the South and Porth in the West, are undergoing a facelift and extensive internal refit to create new trade counters, more display space and the opportunity to showcase a host of new products.

Refurbishment work has already been completed on the first three branches in London, Bournemouth and Manchester, with the remaining 27 set to be finalised over the next seven months.

The refurbished branches will celebrate their new surroundings by inviting customers and members of the local community to celebrate with them at open days, with special offers, free breakfasts and prize draws available on the day and throughout their re-opening month.

Kevin concluded: “The refurbishment programme coincides with the installation of a new telephone system that will divert all calls to a central sales team if we’re not able to answer them within three rings.

“So even if we are all serving customers in branch, we can still make sure that we are putting our customers first and ensuring all of their questions and requests are answered as quickly and efficiently as we can.”

This was posted in Bdaily's Members' News section by Russ Cockburn .