Leeds bingo comparison site snapped up by XLMedia PLC

XLMedia, a provider of digital performance marketing, has announced the acquisition of Leeds-based WhichBingo.co.uk.

WhichBingo.co.uk is an online informational portal and comparison site for online bingo games in the UK.

Founded in 2000, WhichBingo provides in-depth information on the entire UK bingo market, publishing thousands of real player reviews, alongside its own opinion, covering every brand operating across the UK online bingo sector.

More recently, WhichBingo has expanded its product reach to include additional gambling content including online slots and casino content.

The acquisition is expected to be completed within the second half of 2018.

Ory Weihs, CEO of XLMedia, commented: “We are delighted to have acquired such a well-regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.

“We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”

Tony Berry and Rachael Stockley of Clarion acted for WhichBingo. Chris Wright and Rob Wilkinson of Armstrong Watson acted as corporate financiers for WhichBingo.

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