Member Article

Senior team changes at Leeds tech HQ

Force24 - the team behind the UK-built marketing automation platform – has announced some pivotal changes at its Leeds headquarters.

The tech firm has promoted Jake Sweeney to the newly-created Head of Strategy role. Having joined the business in January 2014 as a hands-on account executive, he has amassed a wealth of experience working with both SMEs and FTSE100 firms. This first-hand client insight – and a passion for strategic campaign delivery – means he is well-placed to take on the responsibilities of this new position. Uncovering and addressing pain points in the industry will now prove a core element of the job.

Jake’s colleague Lee Senior – who came on board in November 2013 – has also advanced from the role of account executive to Head of Client Operations. Lee has gained his experience through working with many Force24 key clients including Worldpay, MSAmlin and Travis Perkins. In more recent times he has on-boarded large numbers of clients onto Force24’s marketing automation solution, ensuring everything is taken care of from CRM integration to campaign execution and analysis. Now he will develop Force24’s growing team of automation consultants as the popularity of the SaaS platform continues to propel forwards.

Commenting on the promotions, Force24’s Commercial Director Nick Washbourne said: “With Jake and Lee, it’s been so rewarding to witness their development. They both understand the principles of results-driven marketing and are dedicated in helping our clients realise true value from our platform.

“We’ve evolved from a boutique marketing automation provider to one of the most popular solutions in the UK. It is therefore important that we maintain our level of service, innovation and agility as we grow. These team changes will prove crucial to that.”

There have been new hires within the company too. Ex-Google employee James Skellington has joined Force24 as a Sales Consultant, and Adam Holland from Lexis Nexis is also on board as an Inside Sales Executive.

Nick concluded: “The business has experienced a phenomenal degree of change, particularly over the past 12 months. Our platform and services have quickly become the preferred choice for UK marketeers – not least because of GDPR – so it is important that we have talented sales people on board to support our onward expansion.

“We are handling more enquiries than ever before, particularly from the travel, financial services, leisure and home furnishing industries. James and Adam will help to develop these opportunities whilst we explore new markets. They are both passionate about leading-edge technology and working with great clients, so they’re a fantastic fit for Force24.”

Force24 is now a 40-strong team with prominent offices in Indigo Blu, on the fringe of Leeds city centre.

This was posted in Bdaily's Members' News section by Katie Mallinson .