Member Article

Expansion into digital marketing stops local business from fencing themselves in

Leading Cheshire fence provider Stockdale Fencing, has experienced rapid growth and an influx in sales after expanding its online presence and growing its digital skills set thanks to a business course at Reaseheath College.

The Knutsford-based business, which supplies agricultural, equestrian and domestic fencing, developed ambitious expansion plans for 2018 after purchasing ‘Cheshire Trailer Repairs’ which offers restoration services for all types of trailers, including those within the agricultural and equestrian sectors.

The firm also brought in a workshop manager and a new contracts manager as the two firms joined forces to provide a complete service for its customers.

But business owner Tom Stockdale knew that digital and online performance was key, so he enrolled on a digital marketing course at Reaseheath, which was run as part of the college’s European Regional Development Fund (ERDF) funded SME Business Growth Programme.

Tom, who launched the firm in 2009, said: “The digital marketing course which I took part in last year was a real turning point for our business. It was an area which we’d previously overlooked, but now plays an integral part in our development.

“Not only did it provide practical solutions when it came to managing leads and new business, it also provided guidance on increasing our exposure in new markets, showcasing our work and professionalism and creating a career development path which allows us to progress and reward our growing staff base.

“For us, the course helped us to fulfil our potential and cement our standing as a highly regarded and recognised business in the industry. We’ll continue moving forward using top quality equipment and growing our team to accomplish our growth strategy.”

Stockdale Fencing has already amassed a strong national client base, working with Balfour Beatty, The RSPB, National Grid and Stobart Group. They also regularly work with farmers, land owners and estates installing a wide range of commercial, residential and equestrian fencing.

Janet Nuzum, ERDF Business Advisor at Reaseheath, said: “Tom has always been an extremely motivated individual and since starting Stockdale Fencing has poured his heart and soul into the company. It’s a family run business which has certainly gone from strength to strength and achieved incredible results in the past 12 months.

“Tom completely understands farming and the importance of fencing within an agricultural, equestrian or domestic business. It’s been a real pleasure to work with him and his team and support them on their growth strategy. As we move into spring, we’re sure they’ll continue to see sustained success and solidify their position as a quality supplier within the industry.”

This was posted in Bdaily's Members' News section by Reaseheath College .