Member Article

Digital State Marketing has Designerwear in the bag

Digital State Marketing (DSM) - a specialist digital marketing agency located in Cheshire - has secured Ormskirk-based Designerwear.co.uk as a client. The appointment will see the agency handling the £25M turnover etailer’s Google AdWords, SEO and conversion optimisation over the next 12 months.

Having worked together previously, the fashion website’s board was thrilled with the results of the original campaign. The results of the ‘tester’ phase helped increase organic traffic by 173 per cent, organic users by 181 per cent and organic page views by 135 per cent.

Greg Cooper, CEO of Cheshire-based Digital State Marketing, said: “Our team are extremely skilled at what they do - generating results like those is testament to that. We thoroughly enjoy working on ecommerce campaigns and have carved out a real niche for ourselves here.

He continued: “We’re looking forward to starting the new phase with Designerwear.co.uk in April and smashing our targets again.”

Tony Scott and Kiesha Humphreys will be the project leads at DSM.

Ben Wallington, Managing Director of Designerwear.co.uk, said: “Digital State Marketing exceeded the KPIs and our expectations during our initial working relationship. On being presented the figures from phase one, we knew we didn’t need to look elsewhere for our digital requirements.

“As an online-only business, ensuring we rank highly on search engines in both organic and PPC searches is imperative to our success. We’re looking forward to experiencing even more traffic this year and converting it into sales.”

This was posted in Bdaily's Members' News section by lucy yates .