Member Article

Future Thinking launches personal wellbeing division

Data-driven intelligence agency Future Thinking has today announced the launch of its new personal wellbeing offer bringing together expertise from its pharmaceutical and healthcare teams. The new division combines the company’s knowledge of primary market research, behavioural economics and data science, with years of experience.

The new team greatly strengthens Future Thinking’s presence within the wellness space, building upon the agency’s experience across both sectors. Covering issues ranging from consumer personal care, to OTC and ethical pharma, the cross-team division will be jointly led by senior research director Matt Nelson and head of healthcare Mohamed Muhsin.

Matt Nelson said: “Whether clients operate across the wellness spectrum or specialise in one particular area, our joined-up offer allows us to work more collaboratively with them in this fast-growing space. Bringing together subject specialisms with data science will ensure we can be more agile and flexible in how we deliver actionable metrics.”

Mohamed Muhsin adds: “Specialist pharma companies are increasingly looking to factor in insights gleaned from research approaches not typically used in this sector. We are now better placed to meet those needs - regardless of whether we’re researching consumers or healthcare professionals.”

This was posted in Bdaily's Members' News section by Alex Sampson .