Member Article

Agency hits the slopes for strategy day

Digital agency Prodo’s annual strategy day is always a memorable event, and this year was no exception when the team of 60 headed for Manchester’s Chill Factore indoor ski and snowboard slope.

After a morning of interactive problem-solving and presentations, the team suited up for the Sub-Zero Race Challenge. Five teams let loose on the snow and competed against the clock to build igloos and sledges and relay-race a luge, a sledge and an inflatable rubber ring. Once the points had been totted up and the prizes presented, the day rounded off with skiing, snowboarding or relaxing in the bar.

Prodo’s CEO, Pippa Adams, said: “After last year’s amazing strategy day at HubSpot in Dublin, we wanted to do something completely different. The Chill Factore was the perfect venue for a fantastic, fun day that also helped to align us for the next 12 months.

“As we grow, it’s important to take time out to think about the big picture and what matters to us as a business. Company culture is an important focus for us and, as always, the team’s energy and enthusiasm blew me away. There were a lot of laughs as everyone’s competitive spirit came out, and it was great to see the whole agency giving the activities their all.”

Prodo delivers digital transformation and growth to clients across the UK, including divisions of BASF, the world’s largest chemical company, Knowsley Safari Park and the UK’s largest direct boat insurer, GJW.

This was posted in Bdaily's Members' News section by Sophie Everett .