Princes Arcade in St James’s relaunches following complete revamp

Princes Arcade, the shopping arcade located in the centre of St James’s, has been relaunched following a complete refurbishment programme.

Connecting Jermyn Street and Piccadilly, Princes Arcade offers eight new retail spaces, alongside five existing retailers.

With units ranging from 150 sq ft to 1,200 sq ft, Princes Arcade has been redesigned to attract new concepts and original retailers to St James’s, and to complement the current brand line-up.

The most recent addition being shoemaker Grenson, which brought a new concept store to the area.

The Crown Estate has designated one of the units as a permanent pop-up space to provide brands with the opportunity to trial new formats in St James’s.

The new Princes Arcade has two new canopied entrances, created by contemporary artist Andrew Bick, and a new double-height glazed frontage which enhances the entrance on Piccadilly.

Visitors are welcomed through to a modernised arcade which features improved lighting and reconfigured units offering a range of boutique retail spaces.

Oliver Smith, head of St James’s at The Crown Estate, said: “We want to be agile and responsive to our customers’ needs, and that means offering spaces which allow them to be agile too.

“Princes Arcade is just the first step for us working towards delivering greater flexibility. With this series of new retail spaces, we want to welcome a new generation of brands and talent to St James’s.

“Brands which share the passion for craft and skill that has made the area famous, and which will enhance this one-of-a-kind destination.”

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