Member Article

Transitions Lenses announce Paloma Faith as its ambassador

Transitions Optical is excited to announce that Brit award winning musician Paloma Faith is their first ever U.K. ambassador and will front the brand as well as its latest and most fashionable collection to date, Style Colours. Paloma has been chosen for her quirky and eclectic style to demonstrate the young and fun side of the brand.

Expressing his excitement on the signing of Paloma Faith, Transitions Business Development & Marketing Director, Laurent Dosseville said, “As part of our 2018 plan to entice younger wearers to the amazing benefits of Transitions light intelligent lenses, we’re very excited to have Paloma Faith representing us and showing how Transitions lenses can match your individual style across different frames and colours. We believe Paloma will help communicate the benefits of these hassle free lenses.”

Best known for her unique and distinctive style of music, Paloma’s fourth album The Architect was released late last year and debuted at number 1. Paloma has just finished her successful tour across the UK and will be headlining at festivals throughout the Summer.

As a pop sensation and busy Mum, Paloma’s schedule perfectly suits Transitions light intelligent lenses, which seamlessly adapt to every situation throughout the day. The lenses gradually change from clear to dark as the wearer moves outside and is exposed to UV rays, offering protection from 100% of UVA and UVB rays. This technology means Paloma’s frames are glasses and sunglasses in one.

Equally delighted to join the brand, Paloma Faith has commented, “I’m really happy to be named as Transitions lenses’ ambassador. My glasses are now perfect for my busy lifestyle, as each day is different and I never know where I will be from one day to the next. My Transitions lenses save me carrying around multiple glasses/cases. I particularly love the extended choice of Style Colours, giving me a chance to customise my frames.”

The wide choice of lens colours allows Paloma to continue to express her individuality by choosing a unique frame and lens combination each time. Paloma will show how fun and diverse choosing eyewear can be through her personal collection of glasses. One of her favourite pairs is her black Dita cat-eye frame with the Sapphire Style Colour lens (shown above). Taking inspiration from Paloma’s bold and creative style, Transitions hopes to introduce light intelligent lenses to a younger, more style and fashion-led audience.

The Transitions Style Colours collection is available at most opticians with Amethyst and Sapphire available at Boots.

Head over to Transitions social channels to find out more:

Instagram: @transitionsopticaluk Twitter: @UK_Transitions Facebook: @transitionsopticaluk

This was posted in Bdaily's Members' News section by Business News .