Member Article

Huddersfield-based Leach appointed by national retailer Watchfinder

Watchfinder has overhauled its visual merchandising in six boutique stores.

The specialist pre-owned watch retailer appointed Huddersfield-based Leach Impact to produce the range of striking displays.

Established in 2001, the company has stores situated in high-profile shopping locations throughout the UK – including Victoria Quarter, Leeds and Avery Row, Mayfair – all of which now feature high-quality graphics, designed and produced by Leach.

Alongside a range of illuminated lightboxes, interchangeable fabric graphics have also been produced to create a ‘wow-factor’ impact for customers. To keep the Watchfinder brand dynamic and flexible, these visuals will allow for quick and easy updates on a four-monthly basis. Self-adhesive wall graphics have additionally been installed within selected stores, to give the brand further impetus.

Managing the entire process from print production to installation, Leach completed the project in just one week, delivering the finished result both to budget and in the short timescales required.

Leach’s business development manager, Dale Broadhead said: “Having worked extensively within the retail arena, we are always excited by new and challenging briefs within this sector. We were keen to work with reputable brand Watchfinder, and this assignment provided us with a great opportunity to build our relationship.”

Watchfinder’s graphic designer, Polly Alpin, said: “In an ultra-competitive retail industry it’s important for our stores to stand out from the crowd. That’s why showcasing our brand and products in the best possible way is so crucial. The new look is already attracting customers to our exclusive boutiques across the UK.

“I approached Leach as they were able to meet our critical deadlines and, having seen their past work, I was confident that quality would not be compromised. Not only was the team able to meet our requirements, the all-important end result and stores look fantastic!” Maidstone-headquartered Watchfinder was initially established as an online retailer, and now has 8 stores nationwide.

This was posted in Bdaily's Members' News section by Katie Mallinson .