Member Article

Jam rebrands as it celebrates record year

JAM PR and JAM Creative have joined to become Jam, reflecting the agency’s move towards a more integrated offering.

Currently employing 12 staff in its Manchester office, Jam’s new identity comes just over a decade after the agency was established and includes a new company website.

Managing director and founder Jaime Gee commented: “We have provided a wide range of solutions to clients over the past 12 years, including creative and digital services, as well as traditional PR. In helping clients meet their business objectives, our services have evolved in line with their requirements, which now sees us offering fully integrated solutions to achieve the right results. With varied and prized skill sets within the agency, and an increased demand for broader services, we made the strategic decision to reposition ourselves as an integrated agency, offering an holistic approach to all our work.”

Recent integrated campaigns Jam has executed include Transport for Greater Manchester’s Christmas campaign and its latest Monsters behavioural change campaign. The agency also delivered branding and an integrated launch campaign for new tech store Sync.

Creative director and partner Dave Gee added: “For some time now, Creative and PR clients have made use of the entire team. We reacted to this growing demand by taking Jam to the next level with a fully integrated solution.

“We’ve streamlined the brand in a similar fashion to how we’ve streamlined our services. The new clean look will enable us to better showcase all of our offerings under one roof, rather than having two separate identities for the PR and creative sides of the business..”

The agency has also enjoyed a record year, increasing turnover by 51% and bringing in record fee levels through a combination of growing relationships with existing clients and onboarding new clients, such as Transport for Greater Manchester, Aviate, APJ Solicitors, MakeUrMove and Velcro.

Jaime added: “The growth in the past year has been truly amazing thanks to the strategic repositioning of our services. We’ve promoted internally and recruited strong talent to help drive the agency forward and the results truly speak for themselves.”

This was posted in Bdaily's Members' News section by JAMpr .