Luxury pet brand opens on Chelsea's popular King's Road

Sloane Stanley has announced the opening of luxury pet lifestyle brand, Love My Human, with the first bricks and mortar store at 308 King’s Road, Chelsea.

The 1,700 sq ft store set across two floors offers premium pet lifestyle and grooming products sourced internationally.

Pet treatments are available at the elegant grooming spa with a range of luxury pampering products, customers can drop off pets at the dog creche which resembles a London town house living room.

This will be the brand’s debut bricks and mortar store following a successful online business.

Hannah Grievson, Sloane Stanley’s commercial property manager, said: “Love My Human is the perfect location for visitors to share their love of pets and a place for owners to give their dogs and cats a luxury treatment as they indulge in the areas distinguished retail and leisure offer.

“The brand sits nicely amongst other premium brands on the estate, bringing something unique and quirky with their international products. We are delighted to welcome Love My Human and are confident that their transition from online to bricks and mortar will be successful on the King’s Road.”

This follows recent news that Sloane Stanley welcomed a host of online fashion and lifestyle brands to bricks and mortar on the King’s Road this month, including first time pop-up Rich Fashion; lifestyle brand Ville & Campagne; and childrenswear retailer Four Fairies & A Prince.

Jenny Matthews, founder of Love My Human, added: “After much popularity with the pet-loving community online, I am so pleased with the positive response to the recent opening of our debut physical store on The King’s Road.

“The Sloane Stanley Estate and this prime London location is an ideal platform for us to create a space in which pet lovers can indulge their pets and share their love for animals.”

Savills and Miles Commercial represented Sloane Stanley. Love My Human represented themselves.

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