Member Article

First Dates' Fred delivers service masterclass

Britain’s best-loved maître d’, Fred Sirieix, was at Black Country law firm Higgs & Sons last week, sharing his experience and passion for customer service excellence.

Instantly recognisable from his role on the Channel 4 show First Dates and now starring in the BBC business series Million Pound Menu, the Frenchman is renowned for his commitment to customer care and the importance of service to every business, not just the hospitality industry.

Fred joined Higgs & Sons’ colleagues at their Brierley Hill headquarters, where he delivered a masterclass in what constitutes good customer service. Illustrated with anecdotes from his career, his presentation focused around ‘Fred’s 10 golden rules’.

Paul Hunt, Managing Partner at Higgs & Sons, said Fred’s masterclass was extremely well received: “Fred Sirieix is the epitome of excellent customer care, a quality on which we pride ourselves here at Higgs as it is integral to all that we do.

“Putting our clients at the heart of everything is extremely important to us. Fred’s perspective from a completely different industry shows us that the principles of customer care are universal. We hope that Fred’s insight and experience will inspire all of us to maintain our reputation for first class standards.

“Good customer service is the lifeblood of any business and we are excited to apply Fred’s philosophy to our world in order to continue to enhance our clients’ experience with us.”

Fred will return to the Midlands to collaborate with Higgs on the firm’s Service Awards, a celebration of excellence where prizes will include the opportunity to dine at the Michelin-starred restaurant Galvin at Windows.

Fred is General Manager of Galvin at Windows at the London Hilton Park Lane, and recently published a book, Secret Service, lifting the lid on the restaurant world.

This was posted in Bdaily's Members' News section by Sam Taylor .