Member Article

Sowing the seed for digital growth

John O’Conner, one of the country’s most reputable landscaping contractors, has had a digital face-lift with the unveiling of its brand-new website in partnership with leading digital marketing agency Adtrak.

The Nottingham-based agency is a digital partner of the British Association of Landscaping Industries (BALI), and was called on to create a modern, responsive and informative online hub for John O’Conner’s services, clients and potential customers. The new website is a reflection of the company’s continued investment in its digital footprint.

Matt O’Conner, John O’Conner’s Managing Director and Vice Chairman of the BALI Board of Directors said, “Adtrak worked closely with us at initial project stage to fully understand our sector, our business and the services we provide. The team was able to translate the look and feel of our business into an exciting, slick and functional website we are all proud of.”

Utilising the full suite of Adtrak’s services, John O’Conner is now firmly on the digital map with sophisticated photography and video taking pride of place on the website and behind the scenes online marketing tools working hard to drive people to the site.

Ben Shaw, an Account Director at Adtrak, heads up the BALI relationship and has managed the John O’Conner website and marketing project.

Speaking about the project, Ben said: “John O’Conner came to us in need of a complete website refresh. As a result, our expert team conducted a thorough audit of their existing website and spent time planning a comprehensive digital marketing strategy which meets their goals.

“By utilising a mobile-first approach, we created a website which performs well across all devices, including mobile phones and tablets. We have also introduced techniques to increase the overall speed of the site and improve security so it’s in line with Google’s most recent update.

“The new site now showcases the excellent work of John O’Conner, through case studies and customer testimonials. It will also provide the business with a platform for future growth, ensuring a website which will continue to develop around the company’s future needs.”

Adtrak became BALI’s digital partner in October 2016. Since then, Adtrak has worked with a large number of BALI’s landscaping, grounds maintenance, and supplier members, including M&M Timber, Outdoor Options, Oakview Landscapes, The Landscaping Consultants and Mobilane. Adtrak currently work with over 25 clients from within the landscaping sector and, on average, their landscaping clients achieve a 180% increase in sales leads following the implementation of Adtrak services.

Ends

About Adtrak https://www.adtrak.co.uk/ Established in 1997, Adtrak is a leading digital marketing agency and employs over 120 people from its office in Nottingham in the East Midlands. As a full-service agency and a recognised Google Premier Partner, Adtrak offer a complete range of design and digital marketing services to clients across the UK and internationally.

This was posted in Bdaily's Members' News section by Maryke Penman .