Member Article

Tech Scale-Up Appoints KC Communications to Support Growth with PR Activity

yboo, the mobile app firm, has appointed Huddersfield based agency, KC Communications to handle their PR requirements following a successful pitch to support yboo’s ambitious growth plans.

yboo, which stands for ‘you’re better off on’ is a mobile app available on iPhone and Android which monitors consumer mobile phone usage and recommends the best SIM only deals, based on price and signal strength. It also allows users to gain access to exclusive discounts, offers and codes. The app enables UK consumers to save, on average, £156 per year on their mobile phone bill.

yboo also provide a second unique product which allows Mobile Operators to understand more about consumer behaviour via Big Data profiling.

KC Communications will be responsible for developing both yboo’s traditional and stunt-PR strategy and implementing it to raise the profile of the money-saving app in both the UK and overseas markets.

Commenting on the appointment, KC Communications founder Katrina Cliffe said, “We’re absolutely delighted to have been appointed by yboo and having the opportunity to demonstrate the extent of our capabilities. yboo is an exciting business and has the potential to be one of the world’s leading apps”.

Martyn Gould founder and CEO of yboo, added, “We’re really pleased to be working with KC Communications to deliver our Consumer and Big Data growth plans in the UK and Internationally. We chose KC due to their proven capability but also due to their positive attitude and values/ambition which align with our own”.

This was posted in Bdaily's Members' News section by KC Communications (Marketing) Ltd .