Louis Vuitton pop-up returns to Heathrow ahead of permanent store launch

French fashion house Louis Vuitton has launched a pop-up store at Heathrow.

Located in the airport’s Terminal 4, the 215 sq ft shop will operate for five months and sell menswear, womenswear and accessories.

The opening follows Louis Vuitton pop-ups in Terminals 5 and 3 in 2014 and 2017 respectively.

It comes as the retailer prepares to open a permanent store at the airport in November.

The pop-up’s interiors will feature giant monogrammed name tags and and 1930s-style stickers of famous monuments and world landmarks.

The designs are a reference to the ‘My LV World Tour Collection’ inspired by destination stickers belonging to Gaston-Louis Vuitton, grandson of the company’s founder.

Earlier this month, Heathrow celebrated its busiest June to date as World Cup fever helped drive more than seven million passengers through its terminals.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →