Member Article

Bolser Proves Tasty for Global Iconic Brands as Yum! Turns to Leeds Agency for Taco Bell Website

Award winning Leeds digital agency, Bolser, is celebrating being commissioned by the U.S. mega chain Taco Bell as part of its ambitious growth plans, as it continues to open multiple sites across the UK.

Following Bolser’s successful relationship with KFC, owned by the same American parent company as Taco Bell (Yum!), Bolser was commissioned to redesign and rebuild the Taco Bell UK website to help improve the customer journey and user experience, and scale the site to be able to respond to the brand’s growth.

Working with the UK marketing team, Bolser have brought the site more inline with the US, using brand photography, icons and animations to give the site a younger, fresher feel, which has already proven its value with the new site experiencing a 26% increase in traffic within the first 4 weeks of the new site going live.

Taco Bell is currently embarking on a growth plan and the UK market is a key part of this. There are now 25 restaurants within the UK and digital activity is at the forefront of its brand building.

The site uses a bespoke CMS, making it highly adaptable and straightforward to manage. The menu has the ability to choose your meat /meat free option and nutritional information will change as you select options, creating a better user experience. The website also takes into account the brand’s growth plans, including features such as the ‘Find us’ filter – this makes it easy to find the best suited Taco Bell.

Ashley Bolser M.D at Bolser Agency said: “We’re delighted to work on another exciting Yum! project to bring our digital expertise to enhance their already strong marketing. As Taco Bell continues to expand globally, it’s an honour to work in partnership with them and bring our digital expertise to the forefront in strengthening their UK brand.”

Jorge Torres, GM at Taco Bell Europe said “Bolser was the perfect partner to deliver a website that is reflective of the Taco Bell in the UK; relevant, distinctive and easy. A great balance between innovative design, proactive functionality and easy navigation, paired with an open and enthusiastic account team, made this journey seamless.”

Bolser delivers marketing and communication strategies for national and international clients with a particular emphasis on digital, web and mobile marketing. The team is motivated by helping clients develop successful campaigns particularly in emerging areas of technology in marketing, including Alexa skills, bespoke CMS systems, SEO and App Store Optimisation (ASO). Other clients include EE, KFC, Sky Betting and Gaming, Battersea Power Station and Microsoft.

This was posted in Bdaily's Members' News section by Becky Hayles .