Member Article

Yorkshire print firm boosts business with substantial appointment

Adare SEC has committed to driving forward its digital strategy by appointing an experienced sales leader who has spearheaded the growth of multi-million pound global technology businesses.

John Iandolo has taken on the role of Chief Sales Officer at Adare SEC, the leading provider of technology-led, Secure and Essential Communication Solutions, boasting a wealth of experience spanning 30 years in the IT and technology industry.

His CV includes leading large teams, driving strategy and transforming the digital landscape for the likes of technology giants Telefonica, HP and Dimension Data.

John has joined Adare SEC to further enhance the Secure and Essential Communication Solutions specialists’ client service capabilities. He has also earmarked a recruitment drive to add high calibre salespeople who relish the opportunity to be part of an innovative and growing company.

John will lead a team across Adare SEC’s four sites in Huddersfield, Redditch, Nottingham and Guildford, to further develop its blue-chip client portfolio and work on a strategy to transform the £80 million turnover firm’s contemporary and relevant digital output to reflect an ever-evolving marketplace.

“Adare SEC is in a perfect position – it’s already a leader in communication solutions and it’s committed to innovation. It also has a fantastic client base, market leading propositions, a great working environment coupled with a strong leadership team who are driving the business forward. All the right ingredients are there and that was a big reason as to why I decided to join,” said John.

“In my first move away from the IT-only industry, Adare SEC was an attractive proposition. It has made excellent progress to date as an organisation and we will continue to look into ideas to enhance traditional communication methods and make them contemporary using my technology experience.

“I have a great respect for its investors, Endless, and meeting with them further cemented how we all see Adare SEC developing and evolving over the coming years.

“We need to continue the great work Adare SEC is already doing to ensure we are innovative and relevant. The marketplace is evolving and Adare SEC is doing the same – we need to keep developing, at pace, to give our clients the optimal choices of communication, service and outcomes all within a healthy business partnership.

“A real gem of Adare SEC is that it’s more technically-advanced than people realise. We just need to share that insight with more of our existing and future clients. With Adare SEC’s technology and solution-led propositions, it is perfectly positioned to take clients’ essential communication strategies to the next level.”

Coming from a technological background himself, Adare SEC’s CEO, Richard Slee, was under no illusion as to the immense value his new Chief Sales Officer would bring to the organisation.

He said: “John is a great leader with exceptional experience within the technology industry. We wanted his vision and expertise on-board because we shared the same values about where we want Adare SEC to be positioned within the customer communications sector and how our clients see us. John embodies everything we were looking for in a great motivator, leader and innovator.”

Adare SEC’s high-quality client base includes Volkswagen Financial Services, Allianz, Lowell, New Look, SSE Airtricity and HomeServe.

This was posted in Bdaily's Members' News section by Hayley Paterson .