Member Article

London data tech firm expands globally

DataTech Services provider, SBDS, today announces it has successfully completed its proof of concept phase and formally launched its global offering for marketers and publishers.

Since it launched in London, SBDS has opened offices in Milan, and most recently Melbourne, as it begins quickly scaling operations. It is targeting £30 million in revenue by the end of 2022.

During its 18-month proof of concept phase, the company built a client list including D&G, The Economist, Maserati, Ladbrokes Coral Group and Fiat Chrysler Automobiles; and established partnerships with major players including Deloitte and Salesforce.

91% of advertisers have already invested in a DMP, or plan to adopt one by the end of 2019, with the goal of optimising their marketing by utilising customer data more effectively. But many have struggled to make those investments work, often lacking the deep technical expertise required to make their project a success.

Umberto Torrielli, co-founder and managing partner, added: “Companies were attracted to DMPs, and latterly CDPs, for the right reasons - the promise of less wastage in advertising spend, more relevant digital campaigns, and generally more intelligence around their own first party data. The problem was that many businesses rushed in without fully appreciating the scale of the challenge, and often without the in-house skills to take advantage of their shiny new tech. We help businesses get the most out of the investments they’ve made.”

This was posted in Bdaily's Members' News section by Sam Clayton .