Member Article

The Marketing Centre Strengthens Eastern Team

The Marketing Centre, the UK’s number one provider of proven part-time marketing directors is strengthening its Eastern Region team with the appointment of highly experienced senior marketer, Mark Pearson.

The Marketing Centre has pioneered the concept of part-time marketing directors with a team of 80+ highly experienced senior marketers who work with companies all over the UK. Exceptional year-on-year growth is testament to the passion for entrepreneurship across the country and has dictated the need for their continued expansion. With popularity for the service in Cambridgeshire, Essex, Norfolk and Suffolk showing no signs of slowing down, The Marketing Centre is expanding its team with the recent appointment of Mark Pearson.

Mark, who is based in Ipswich, has a wealth of experience in financial services, taking leading roles in digital and fin-tech based companies at both FTSE 100 and SME level. A qualified chartered marketer and Chief Marketing Officer he has led teams at Equiniti, Selftrade and Nava Finance and consulted at Royal Bank of Scotland, Zurich, and start-up, MoBank. He developed marketing strategies at companies including Prudential, Egg and start up Nava Finance as well as leading the launches of numerous propositions and marketing campaigns to great effect. Mark is also an insight expert, winning awards for his work, culminating in recognition by HMRC and Cabinet Office who sought his advice. He has launched three banks, two of which achieved market leader status. Awards include Egg Money TV advertising campaign and Selftrade for Best ISA and Best Online Stockbroker. Malcolm Johnston, Regional Director Eastern Region, went on to say, “The Marketing Centre is seeing a strong trend towards this type of business model, which gives a growing business both senior level expertise and flexibility.” He continued “Mark is one of a large group of marketing directors, all of whom share best practice and experience, so in reality companies are getting access to an on-site experienced, proven marketing director as well as a wider talent pool”.

Mark Pearson added: “At a time when businesses and customers are experiencing new technology including Internet of Things, smart phones, Big Data and Artificial Intelligence, marketing must adapt in its formulation of marketing strategy and proposition development in orderto execute relevant and well-targeted marketing campaigns which consistently deliver ROI. All organisations deserve access to high quality marketing and I look forward to working with The Marketing Centre to help ambitious companies in the East strengthen and grow.”

The Marketing Centre typically works with businesses that turnover between £2million and £50 million. Using a proven system, driven by marketing professionals with extensive experience in senior roles, it was founded with a view to support small businesses experience the benefits of high-level marketing expertise, in an affordable, flexible and low-risk way.

This was posted in Bdaily's Members' News section by The Marketing Centre .