Harlequins sign partnership with boot brand Hunter
Rugby union side Harlequins have struck a new partnership with boot brand Hunter Field.
The celebrate the tie-up, Hunter has created a limited edition of its Balmoral boots for men and women that features the Harlequins’ logo on the inside lining and team colours on the outside strap.
Edinburgh-headquartered Hunter was founded in 1856, 10 years before the Harlequins were formed as the Hampstead Football Club.
Alexandra Goldschmidt, the club’s commercial director, said: “Hunter is a great partnership for the club. This represents an authentic collaboration between two iconic brands.
“At Harlequins we are ambitious and innovative in everything we do. Like Hunter we have a great heritage but are continuously looking to progress.”
She added: “This will be a good partnership with a lot of exciting opportunities ahead for Harlequins and Hunter.”
Hunter’s creative director, Alasdhair Willis, commented: “We have enjoyed a long history of being worn on rugby touchlines across the country and now we have a fantastic opportunity to collaborate with the one of the world’s most respected and recognised clubs.
“The partnership enables us to directly engage the global rugby community with Hunter Field, a vital part of the brand’s heritage and the home to our most technical footwear offer.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.