Alexandra Palace signs exclusive deal with virtual reality music producer

EVR Holdings plc - a creator of virtual reality music content - has signed an exclusive multi-year partnership with Alexandra Palace Trading Ltd.

The multi-award winning London destination hosts various live music, sport, cultural and leisure events throughout the year.

Lucy Fenner, commercial director of APTL, said: “We are proud to be continuing our legacy of innovation by partnering with MelodyVR.

“In the last 12 months, we’ve seen a record-breaking growth in concert attendances but now, through this partnership, even more people will be able to experience the magic of a gig at Alexandra Palace as well as introducing this iconic venue to new audiences around the world.”

Alexandra Palace is to use EVR Holdings’ latest MelodyVR platform, in which users are already able to experience The Chainsmoker’s sold-out concert at the venue.

It was from Alexandra Palace that the BBC launched the world’s first high-definition television service in 1936, whilst the medium was still in development.

The company is said to be welcoming more exclusive recorded and live VR content from Alexandra Palace to the MelodyVR platform in the near future.

Anthony Matchett, CEO of MelodyVR, concluded: “In advance of our interim financial statements, I’m pleased to announce another exclusive partnership with a globally recognised venue.

“I look forward to announcing further significant venue partners in due course and to providing an additional, more comprehensive update for our shareholders, summarising MelodyVR’s recent successes, as well as our near-term and long-term corporate objectives shortly.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →