Member Article

Vehicle remarketing specialist gears up for ambitious growth

Leeds-based independent car auction firm G3 Remarketing has embarked upon a recruitment drive across every department in the business, to support ambitious growth plans in 2018.

Roger Evans was recently hired as sales and marketing director, and joins existing directors Amanda Holtby and Matt Dale, as the company gears up for over 20% expansion by the end of the year.

With over 25 years’ motor industry expertise, Roger brings with him a wealth of experience from management positions at HPI, BCA, The AA, Avis and Europcar. This knowledge will help him continue to strategically position G3 in the remarketing world, as the industry and its opportunities evolve.

The sales team has also strengthened with two further hires – business development manager Michael Lowe and Jack Hobson as business development coordinator. They will target the fleet and finance house markets with new product and service propositions, whilst building on vendor relationships.

Gareth Jones is G3’s next significant appointment, coming on board as digital marketing manager. He has 10 years’ experience in his field having previously worked for one of the UK’s biggest digital marketing agencies. Some of his responsibilities involve updating customers on forthcoming sales, improving and cementing the G3 brand within the industry, and building upon buyers’ experience with G3.

Matt Dale, G3’s co-founder said: “Vehicle remarketing is a new area for Gareth, but he has thrown himself into our industry very quickly. His vast experience and wealth of marketing knowledge will allow us to communicate with our buyers in the most successful way. Roger’s motor expertise will also help Gareth to optimise the data available and boost the effectiveness of future campaigns.”

In addition to the business development goals, the firm has sought to further boost the customer support functions with two new account managers Kerry Scott and Leanne Briggs.

Karl Clews and Sophie Johnson have joined to enhance G3’s front-of-house, with the primary aim of ensuring the smooth running of every single auction and capturing all of the details for vehicles to be sold.

Finally, James Fellows has joined the G3 finance team to ensure the fastest payments to all of its vendors and suppliers.

Commenting on the new hires, Matt said: “We aim to be at the forefront of the fast-moving motor industry, so we are constantly thinking of new innovations and ways to ensure we retain that edge.

“We have a 93% customer retention rate, but that doesn’t mean we don’t look at ways to improve the experience. Collectively these new team members will help us to retain our high standards, develop our relationships with vendors and buyers, and really drive business growth through the remainder of 2018 and beyond.”

G3’s sale calendar currently includes an average of 16 auctions per month – which has been predicted to increase to 20 by the year end – where buyers are able to bid in-hall and online.

This was posted in Bdaily's Members' News section by Katie Mallinson .