Member Article

Erudus orders in new partnership with SwiftCloud

Erudus has further cemented its position as the leading foodservice data pool software following a partnership with a leading mobile ordering app.

Erudus has linked up with SwiftCloud, with users of the app now benefiting from complete integration, including the automatic population of allergen, nutritional information, and ingredients when placing their orders.

The move is the latest by Erudus to continue to do more with manufacturer data and to push it further across the industry. Earlier this year it partnered with Nielsen Brandbank and Lady Lodge Systems.

SwiftCloud, which was developed by Huddersfield-based Adventoris in 2012, is a popular mobile ordering app in foodservice and is used by dozens of companies with a collective turnover of £1.5bn. It’s also the preferred software provider for Today’s Group.

Erudus chief operating officer Jon Shayler said: “This is another big step forward for us. SwiftCloud is used by wholesalers and caterers across the UK and they will now have the advantage of displaying key product information from Erudus.

“We’re really pleased and are hopeful for a long and fruitful relationship with SwiftCloud. Partnerships are great for all involved and our mutual customers will really see the benefit.

“Caterers will be able to view data such as food specifications in real time while placing an order. It offers better user experience and allows them to tailor their menus and ordering on the go.”

James Clarkson, director at Adventoris, said: “We have watched Erudus’ progress with real interest over the last two years and are thrilled to have secured this partnership.

“When we told our existing customers, their eyes lit up. One of the biggest problems for wholesalers and foodservice businesses is the level of work and time required for setting up and maintaining a library of images and data such as allergen information.

“With this integration, our users will be able to retrieve all this at the flick of a switch.

“For end users, it’s a dream come true. For example, chefs work unsocialable hours and often don’t have computers or laptops in the kitchens. Now, as well as building a recipe on their smartphone and ordering the ingredients, they will be able to edit the recipe if necessary to make it healthier or avoid common allergens.”

Erudus is used by more than 100 wholesalers, 1,300 manufacturers, and 85,000 caterers, and contains more than 100,000 products.

This was posted in Bdaily's Members' News section by Sam Harris .