Foreign exchange company reveals latest commercial deal with West Ham United FC

London-based foreign exchange (FX) business, Global Reach has announced a new commercial partnership with West Ham United Football Club.

Global Reach provide corporate FX services to the club, including managing its exposure to foreign currency fluctuations on international player transfers.

The new agreement will see Global Reach expand their services across the club’s network of partners, sponsors and corporate members.

Global Reach Group’s head of desk, Mark Ackroyd, said: “Over recent years, we have established a very close working relationship with West Ham, supporting the club through competitive pricing, hedging assistance and managing its exposure to FX-related aspects of its business.

“We’re delighted to expand our partnership with West Ham to support their wider network where we’re confident we can add further value through our service offering.”

West Ham’s current list of corporate sponsors includes Heineken, Umbro, Betway, Thomas Cook and Eva Air.

Through the new partnership, these and other corporate organisations affiliated to the club will be able to benefit from Global Reach’s expertise in hedging and risk management at preferential rates.

Andy Mollett, chief financial officer at West Ham United FC, concluded: “We’ve always been very impressed with Global Reach’s work and are extremely happy to further strengthen our relationship with them.

“We’ve worked with a number of providers in the payments space and I can only speak highly of Mark and the team at Global Reach.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →