Member Article

Manchester leading creative named as Head Judge for the PM Society Awards

One of healthcare’s most recognised global creatives has been announced as the Head Judge for the PM Society Awards 2018.

Manchester’s Tom Richards will lead a team of experts charged with assessing some of the brightest talent and campaigns associated with marketing excellence, across the health and life science industries.

The Chief Creative Officer for The Havas Lynx Group will bring more than 25 years’ experience to the role and will be specifically looking for entries that embrace creativity to effect positive change in daily life and healthcare.

Now in its 33rd year, the PM Society Awards are one of the highest-profile accolades you can achieve in the pharma world and in 2017 attracted entries from over 50 global brands and agencies.

“The pharmaceutical marketing industry provides a unique opportunity for creatives to use their skills to impact the lives of millions from across the world,” explained Tom, whose own awards collection includes Lions, Pencils, Sharks, Epica’s, Creative Circles and IPAs.

“To be named as the Head Judge for the PM Awards is a significant honour. I have always respected their role in driving the industry forward and that’s what my fellow judges and I will strive to do this year.”

He continued: “Creative agencies have the power to improve and even change lives, which is not something we should take for granted. We all have a vital role to play in producing life-changing creativity, which will ultimately have an impact across all stakeholders within healthcare.”

The Havas Lynx Group has grown from a small creative specialist formed in the Northern Quarter of Manchester into a global healthcare communications agency, offering campaign development, brand strategy, capability building and education services.

Tom, who has previously worked with Cheetham Bell, JWT, TBWA and BJL, joined the company in 2015 and in that short period of time has grown the creative department to over 80 people, including ten hugely talented Creative Directors.

He also played an instrumental role in the agency being crowned as the Cannes Lions Healthcare Agency of the Year in June.

About PM Society

The PM Society seeks to promote marketing excellence throughout the healthcare and life science industries, promising to educate, inform and facilitate networking through its various channels – online, print and at live events.

Established over 40 years ago as a not-for-profit organisation, it currently has over 230 UK companies as members, including pharma and biotech companies on the industry side and PR, Advertising, Medical Communications, Digital and many other kinds of service company on the agency side. 

The Society has three active Interest Groups aligned to the current challenges and issues facing today’s marketers – Market Access, Digital and Patient Engagement.

This was posted in Bdaily's Members' News section by Russ Cockburn .