Member Article

ilk announces second Christmas partnership with Lotherton

Award winning integrated agency, ilk, is proud to announce its partnership with Lotherton, to promote The Christmas Experience and help bring a sprinkle of festive cheer to Yorkshire.

Having previously launched The Christmas Experience in 2016, the Leeds based ilk team will once again be using its expertise to deliver a strategic press office approach, complete with bespoke invites, media visits, and teaser media bites to drive footfall and spread Christmas magic across the region.

Nev Ridley, Managing Director of ilk, said: “We’re thrilled to be working with Lotherton again to help with the launch and promotion of The Christmas Experience. We saw some great results in 2016 with the Santa visits selling out within just two weeks and visitor levels peaking at an all time high for December. We’re confident that, with some creative thinking and clever execution, we’ll see even better results this year!”

This was posted in Bdaily's Members' News section by Richard Savage .