Virtuo doubles size of car fleet to meet steady demand following London launch

Today (October 9), Virtuo, a mobile car rental service, has announced it is doubling the size of its fleet in response to the overwhelming demand for the new service across London.

Following a successful launch this summer, which has seen the company stack up over 25,000 users in just two months of operations, the Mercedes GLA cars will be added to Virtuo’s quality fleet.

As with the Mercedes A-Class that previously made up the entire fleet, the GLA will be fitted with Virtuo’s unique technology which allows customers to book, locate, unlock and drive a Mercedes, all through their phone.

Michael Altom, general manager of Virtuo UK & Ireland, said: “We are so excited to be doubling our fleet and introducing the Mercedes GLA for our customers. Since launch, we have been blown away by the demand and the amazing feedback Virtuo has received.

“From speaking to our customers, it is clear there is a desire for a larger car model. The vehicles are the perfect car for long haul country breaks as well as exploring the capital city. We are excited that we are now able to provide this.”

The Paris-headquartered startup is said to be popular in London, having sold out its entire fleet of Mercedes A-Class vehicles in its first seven weekends of London operations.

Virtuo initially launched across five central locations (London Victoria, London Waterloo, King’s Cross St Pancras, Marble Arch and Kensington) and is expected to increase its number of locations across the capital as the brand continues its expansion plans into the final quarter of the year.

The early UK success of Virtuo has been facilitated by investment from one of Europe’s early-stage investors in the future of mobility Balderton Capital - behind the likes of Citymapper and Carwow.

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