Journo resource ResponseSource acquired in £5.5m deal

PR services firm Access Intelligence plc has acquired ResponseSource Ltd for seven figures.

Access Intelligence plc, parent company of stakeholder engagement software business Vuelio, paid £5.5m in a cash-and-shares deal for the London-based journalism resource company.

The acquisition will give Vuelio users new access to ResponseSource’s enquiry service, which journalists use to request information from PR professionals.

For journalists and media influencers, the acquisition will eventually provide access to a wider range of leads through Vuelio’s client base, which includes blue-chips and other large organisations.

Joanna Arnold, chief exec of Access Intelligence, said of the transaction: “Vuelio and ResponseSource have a lot in common.

“They are both SaaS businesses providing great communications intelligence to PR, marketing and journalism professionals.”

She continued: “But at the same time, they are extremely complementary, and ResponseSource will from day one add significantly to the portfolio while accelerating our combined product development, particularly in journalist services.”

The founder of ResponseSource, Daryl Willcox, will remain at the newly combined business as director of audience strategy.

Daryl commented: “It’s a great outcome for our customers, journalist users and the team at ResponseSource that we are now part of an ambitious UK Plc that really understands the importance of the journalist network we have built.

“I’m looking forward to continuing to grow this strategically important side of the business that benefits journalists and PR professionals alike.”

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