Member Article

Digital Clarity Win Gold at Digital Impact Awards 2018

Now in its 9th year, the Digital Impact Awards are the UK’s largest celebration of digital work in corporate communications. The awards benchmark digital communications in the corporate space, an area that continues to innovate year on year. Held at the London Hilton on Park Lane, the 2018 event welcomed attendees from a variety of companies and agencies, all vying for the coveted prizes on offer.

Digital Clarity, a performance-led digital agency specialising in search marketing, were proud winners of the prestigious Gold award. This award celebrates the campaigns that best exemplify their successes, obstacles or effectiveness through measurable data. The strongest entries feature proprietary evaluation systems, an effective use of existing systems or solid analysis of metrics.

Digital Clarity won the coveted gold award in the Best Evaluation Strategy. This was in conjunction with the client, The Clean Space. Launched from scratch in 2003, The Clean Space had already seen fast growth as a business, having gained multiple accreditations including being the first ever cleaning company to make the Leap 100 list of fast-growth companies by Mishcon de Reya.

The Clean Space enlisted Digital Clarity to help further encourage this fast-paced growth, using PPC to drive a higher volume of quality, high value leads. The in-depth evaluation strategy used between Digital Clarity and The Clean Space allowed the company to understand the user journey and quality of leads from first click through to final sale.

Andrew Thomas, publishing editor of Communicate magazine and founder of the Digital Impact Awards, says, “Last year was one of the most competitive of years in the history of the awards programme. Yet this year’s awards signified the leaps and bounds that digital communications are continuing to make across the professional plateau. The sheer quality and character of the evening’s winners exemplifies not only the homogeneity of today’s digital communications, but equally its importance.”

This was posted in Bdaily's Members' News section by Peter Rodgers .