Member Article

Why The Furniture Industry Is Moving Towards An E-Commerce Based Approach

E-commerce is more than a business model in 2018: it’s a revolution. With many different industries which were known for being “face to face” focused (in terms of stores and selling) moving in this direction, it’s clear how important the matter is in 2018. Although e-Commerce approaches are constantly changing following a fast-paced industry, the furniture/interiors industry is definitely one interesting example to take into consideration, given the fact that it combines both e-commerce strategies and lead generation approaches. Let’s dive into it in more detail.

**Lead Generation As The Top Funnel **

When it comes to furniture and products that are related to your house, the clients’ definitely want to touch the product before buying it. This statement better acknowledges the fact that, especially within this industry, a quality showroom is still the top priority, while the entire online marketing strategy is focused on generating leads which will be converted in the actual showroom. With this kind of products, the entire conversion process (from a strictly online-based point of view) is currently fluctuating around 12%, which is really low.

**Which Strategies Work Then? **

Of course, everything that is locally targeting these businesses will work. This is a properly SEO-focused approach, which is why content should be the focus, at least on the website. On top of that, there are many other aspects that should be taken into consideration, for example, the brand identity of the company, their social presence and, of course, the quality of the products. It’s safe to say then the combination of both SEO and PPC-related strategies would definitely be more likely to succeed.

Why Is The Furniture Industry Taken Into Consideration

It’s a simple point: furniture is not easy to sell, and normally takes a lot of time to build and prepare before being shown. With this in mind, it’s easy to understand why the entire market segment is moving towards a lead generation-based approach. It’s also important to understand the fact that the entire production process should be highly considered: the value of the product itself, in this sector, can’t be ignored, especially if it’s conservatory furniture.

This was posted in Bdaily's Members' News section by Desser .