NOVELTEA’s Vincent Efferoth and Lukas Passia

Entrepreneurs behind Newcastle’s NOVELTEA turn down Dragons’ Den offers

Newcastle-based alcoholic tea brand NOVELTEA turned down a raft of offers on Dragons’ Den over the weekend.

Co-founders Vincent Efferoth and Lukas Passia pitched to the Dragons on Sunday evening’s show – but ended up walking away empty-handed.

The duo served hot and cold tasters of NOVELTEA’s Tale of Earl Grey and Tale of Tangier teas. After a round of questioning, three of the five Dragons tabled investment offers.

Tej Lalvani and Jenny Campbell both separately proposed £80k for a 40% stake in the business, while Touker Suleyman led with an £80k offer for 39%.

But Efferoth and Passia’s strategy before appearing on the BBC Two show was to cap any potential stake at 10%.

Negotiations ensued and the three Dragons joined forces to offer £80k for 30%. But as this was still three times more than what NOVELTEA’s co-founders were comfortable with giving away, they told the Dragons the maximum they could accept was 15% and the negotiations fizzled out.

Vincent said: “It was quite an experience! Lukas and I were happy that we stuck to our guns and didn’t ‘sell out’.

“In our minds, the fact that we received three offers straight off the bat and were able to renegotiate them affirms that NOVELTEA is a strong business with attractive future prospects.”

Lukas commented: “We have strong plans and a lot to be thankful for. We benefit from a well-established retail network and we have successfully raised over £342k through crowdfunding since Dragons’ Den was filmed, which is just phenomenal.

“So we’re actually far from disappointed and look forward to moving onwards and upwards. Prost!”

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16	`loop`
17	`picture`
18	`caption`
19	`broadcast`

footer._footer (resources/views/footer/_footer.blade.php)21blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption
sectors
regions

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`
19	`sectors`
20	`regions`

layouts._tracking (resources/views/layouts/_tracking.blade.php)19blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

27 statements were executed, 7 of which were duplicated, 20 unique60.75ms

select * from "articles" where "published_at"::date = '2018-11-05' and "slug" = 'entrepreneurs-behind-newcastles-noveltea-turn-down-dragons-den-offers' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

22.71ms/app/Database/Articles.php:27production

Metadata
Bindings	0. 2018-11-05 1. entrepreneurs-behind-newcastles-noveltea-turn-down-dragons-den-offers 2. blog
Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('5458cb7c-01e5-4078-b147-e356f4464d3c') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

4.27ms/app/Http/Controllers/ArticleController.php:80production

Metadata
Bindings	0. 5458cb7c-01e5-4078-b147-e356f4464d3c 1. article
Backtrace	18. /app/Http/Controllers/ArticleController.php:80 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 24. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select * from "profiles" where "profiles"."id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' limit 11.69ms/app/Views/Analytics/PublishedItem.php:36production

Metadata
Bindings	0. 66e6bf2c-8663-4820-9cac-41a7b573d315
Backtrace	20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 25. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 26. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176

select * from "editors" where "editors"."profile_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' limit 1870μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
Bindings	0. 66e6bf2c-8663-4820-9cac-41a7b573d315
Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Views/Analytics/PublishedItem.php:36 21. /app/Http/Controllers/ArticleController.php:82 24. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '5458cb7c-01e5-4078-b147-e356f4464d3c' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

2.85ms/app/Http/Controllers/ArticleController.php:107production

Metadata
Bindings	0. 5458cb7c-01e5-4078-b147-e356f4464d3c 1. article
Backtrace	19. /app/Http/Controllers/ArticleController.php:107 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 25. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

2.45msview::frontend._artivent:58production

Metadata
Bindings	0. 66e6bf2c-8663-4820-9cac-41a7b573d315 1. profile
Backtrace	19. view::frontend._artivent:58 21. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 22. /vendor/laravel/framework/src/Illuminate/View/View.php:142 23. /vendor/laravel/framework/src/Illuminate/View/View.php:125 24. /vendor/laravel/framework/src/Illuminate/View/View.php:90

select * from "premium_memberships" where "premium_memberships"."profile_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' and "premium_memberships"."profile_id" is not null limit 1

1.06ms/app/Domain/Profiles/Profile.php:116production

Metadata
Bindings	0. 66e6bf2c-8663-4820-9cac-41a7b573d315
Backtrace	20. /app/Domain/Profiles/Profile.php:116 21. view::frontend._artivent:61 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 24. /vendor/laravel/framework/src/Illuminate/View/View.php:142 25. /vendor/laravel/framework/src/Illuminate/View/View.php:125

select * from "editors" where "editors"."profile_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' limit 1480μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
Bindings	0. 66e6bf2c-8663-4820-9cac-41a7b573d315
Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. view::frontend._artivent:62 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "editors" where "editors"."profile_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' limit 1350μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. /app/Domain/Profiles/Profile.php:150 21. view::frontend._artivent:63 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59

select "title" from "editors" where "editors"."profile_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' limit 1490μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
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Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:151 20. view::frontend._artivent:63 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "profile_pages" where "profile_pages"."profile_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' and "profile_pages"."profile_id" is not null limit 1

1.93msview::frontend.profiles._article-byline:12production

Metadata
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Backtrace	21. view::frontend.profiles._article-byline:12 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 24. /vendor/laravel/framework/src/Illuminate/View/View.php:142 25. /vendor/laravel/framework/src/Illuminate/View/View.php:125 26. /vendor/laravel/framework/src/Illuminate/View/View.php:90

select * from "editors" where "editors"."profile_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' limit 1430μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
Bindings	0. 66e6bf2c-8663-4820-9cac-41a7b573d315
Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. view::frontend._artivent:78 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "editors" where "editors"."profile_id" = '66e6bf2c-8663-4820-9cac-41a7b573d315' limit 1430μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

Metadata
Bindings	0. 66e6bf2c-8663-4820-9cac-41a7b573d315
Backtrace	16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23 19. /app/Domain/Profiles/Profile.php:127 20. view::frontend._artivent:89 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59 23. /vendor/laravel/framework/src/Illuminate/View/View.php:142

select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc2.38ms/app/Domain/Partners/PartnerRepository.php:58production

Metadata
Backtrace	14. /app/Domain/Partners/PartnerRepository.php:58 15. /app/Http/ViewComposers/PartnersComposer.php:24 16. /app/Http/ViewComposers/SimpleComposer.php:15 21. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:179 22. /vendor/laravel/framework/src/Illuminate/View/View.php:123

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'bc10c42f-ed28-4810-b1c9-ad5f5e75d131' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

1.39msview::sidebar._columnist_content:8production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '61fdb3d2-dc48-4ed2-addc-2b628ee90b43' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'b03116a0-abce-47bf-b25d-251b2a3a94bf' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

1.06msview::sidebar._columnist_content:8production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '1b2e71ec-cab4-4833-bf36-39846c13bd0e' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '743a18b7-f43c-4b89-83f8-047bcee61c5b' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

1.05msview::sidebar._columnist_content:8production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '08571622-e1f2-4f34-a28c-754812d2e981' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

2.44msview::sidebar._columnist_content:8production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'e8088dc2-1a18-452c-98ce-f8fa866b8cae' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'f9843bb6-db0d-4f60-92e3-b693f63f039d' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '4c731ca5-146b-404a-a5ed-0c8c9221f43e' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'b5688c09-40b5-4f39-893a-0259ab85cbf6' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'abb73c8e-7617-4a00-96ac-efba2723e125' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'd40d28b9-a29f-47fe-8ec4-df4190cc21ed' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc2.23ms/app/Domain/Partners/PartnerRepository.php:58production

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Entrepreneurs behind Newcastle’s NOVELTEA turn down Dragons’ Den offers

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