Member Article

ContentSquare partners with IKEA

IKEA has implemented ContentSquare digital insight solution as part of its business growth and customer strategy objectives.

ContentSquare enables IKEA’s teams, company-wide, to identify behaviours and insights for action, from visitor frustration to measuring conversion. After implementation, IKEA unearthed a range of behavioural insights including a number of customers trying to click through on certain images which were not clickable.

Jason Black, Web Communications Manager, IKEA commented: “Understanding the ROI of content is a common challenge for retailers. Now, we can bring together content and data to empower all of our teams to analyse the performance of content in a much clearer way, which is exactly what ecommerce brands like ours need.”

Duncan Keene, UK Managing Director, ContentSquare said: “Having quick and actionable insights is an incredibly useful element for every team that works with, or on, an ecommerce site’s content, as there can always be unseen customer struggles even if everything looks great on the surface. Those customer struggles are the areas that can cost brands users, revenue and reputation.”

This was posted in Bdaily's Members' News section by ContentSquare .