Member Article

Fishtank Appointed by Sport Innovation Agency Fanview

Yorkshire digital marketing agency, Fishtank, has been appointed by Fanview. Fanview is an innovative tech start-up which provides compelling fan experiences for the world’s biggest sports broadcasters, rights holders and sponsors including some of the biggest names in sport such as UEFA, Sky and NBC.

The brief will see Fishtank develop a new brand strategy for Fanview as well as creating a new website to showcase the brand’s work; including its cutting-edge fan engagement technology, that has been reaching audiences worldwide.

Fanview was founded in late 2015 by Jim Irving, the team has more than 30 years’ experience in digital and broadcast sports media including BBC Sport, UEFA and Deltatre. The fan experiences provider utilises the very latest technology – including 3D scanning, digital graphics, cloud video editing as well as social media innovation – to help some of the biggest names in entertainment, sport and media grow their audiences. Its client base includes Epic Games, NBC, DAZN, News UK, Sky, UEFA amongst others.

With a wealth of experience in delivering brand strategy and progressive website design in the sports and entertainment sector, Fishtank was appointed thanks to its credentials and strategic, tailored approach to the brief.

Jim Irving from Fanview, said: “Fishtank’s strategic approach to the brief as well as its experience in the sector really impressed. What also quickly became clear is that we are both forward-thinking businesses, sharing the same business culture and attributes. This cemented them as the ideal partner for us. It helps that they are huge sports fans too!

“Since inception our core focus has been on developing and delivering innovative fan engagement technology. With an ever-growing portfolio of work, now is the time to refocus on our brand, solidifying our strategy and ensuring that our website showcases our work at its very best.”

Damien Fisher, Managing Director of Fishtank, said: “Fanview is an exciting business proposition. With rapidly expanding reach and an unrivalled client roster, it’s working at the cutting edge providing dynamic audience engagement solutions to the sports and entertainment industry.”

Founded By Damien Fisher in 2008, Fishtank is a digital marketing agency and web development studio with national and global clients, a passion for brand development, website design and a progressive approach to digital marketing.

This was posted in Bdaily's Members' News section by Louise Woodward .