Member Article

Now open in Leeds - i-view's first UK city choice for studios outside London!

A brand new, purpose-built, market research and UX testing facility is now open in Leeds city centre with a stunning, contemporary interior designed and fitted by Yorkshire-based Ben Johnson Interiors.

A launch event on Thursday 29th November from 6pm onwards is being held for any interested parties who wish to know more and see round the facilities.

Viewing studios are frequently used by market researchers to discreetly observe and listen to focus groups and potential consumers through a one-way mirror. This way, they can capture genuine perceptions, opinions and attitudes towards a product, service, advertisement, packaging or concept.

i-view’s state of the art, new viewing facility is based in Platform, next to Leeds train station, with superb, floor-to-ceiling views over Leeds city centre, as well as basement parking. It is equipped with all the very latest digital tech for UX testing, dial testing, eye-tracking, digital observation, emotional testing and neuro-marketing. There are three spacious bespoke studios with client viewing rooms, as well as event space for up to 75 delegates, co-working space and a superb business lounge in the building.

Ben Johnson Interior’s Marketing Director, Emma Dodsley says: “We are proud and delighted that i-view chose to work with Ben Johnson Interiors for its first UK viewing facility outside London. Although this workspace is very hi-tech, you would never know, because we’ve produced a very relaxed, light and creative space. We’ve used comfortable, stylish furniture, with vibrant brand colours against a white and grey background. The completed interior is attractive, welcoming and contemporary.”

Bob Qureshi, Managing Partner at i-view, says: “We’ve been observing the UK market for some time and given client demand, Leeds is an obvious choice. It’s become the second biggest research hub in the UK and it’s an easy ride from London, particularly with our convenient location near Leeds station.

“We were guided by the experience of Ben Johnson Interiors from the very start. They even accompanied us to various potential workspaces throughout the city and offered advice on which they believed would work best for us. Their design expertise and fitting - which took just eight weeks in all – has been exceptional. We were pleased to work with Knight Frank Commercial Property Agents on the choice of appropriate premises for i-view.”

Ben Johnson Interiors is based in Leeds, York and Newcastle and works throughout the UK offering workplace interior design and build services.

This was posted in Bdaily's Members' News section by Kate Slater .