Member Article

It's the Circuit de Catalunya for Kallum

SEAT have launched their first car from their new CUPRA brand, the CUPRA Ateca and Crewe SEAT Sales Executive, Kallum Allcock, was invited to Barcelona to the launch of this, the first stand-alone CUPRA model.

Kallum got to test drive the new CUPRA Ateca around the famous Circuit de Barcelona-Catalunya, with CUPRA World Touring Car Cup works driver, Pepe Oriola. Kallum was clearly taking notice throughout the weekend as he went on to win an award from CUPRA for having some of the best product knowledge among the UK delegates.

A delighted Kallum commented, “What an amazing trip! We seemed to cram an awful lot into a short time and being driven around the Circuit de Catalunya by Pepe Oriola in a TCR race car was definitely my highlight! Just, wow”!

The icing on the cake for Kallum was winning the CUPRA product knowledge award, which was presented to him by Pepe Oriola. The award itself is made out of a valve taken from the TCR CUPRA which took part in the Portimao 24 hour race in July.

“It was great to win and the award itself is pretty amazing. CUPRA have gone out of their way to make sure that Sales Executives are really immersed in the brand and I’m not going to forget this experience for a long time,” added Kallum.

Kallum, who lives in Crewe and joined Swansway Motor Group, which owns Crewe SEAT, in April 2017 with no motor trade experience, is now back to his day job and looking forward sharing his knowledge with his first customers for the CUPRA brand.

This was posted in Bdaily's Members' News section by Karen Walker .