Member Article

PR PUSH FOR PERSONALISED PACKAGING LAUNCH

Eden Public Relations has been appointed to deliver a comprehensive media relations programme to support the launch of a new personalised packaging brand Vanilla Reindeer.

Kalas Packaging, the specialist packaging supplier is behind the new launch – having invested £1.5m in the new venture including a new digital press from leading information technology company, HP Indigo. Established 30 years ago Kalas Packaging already provides specialist printing services across sector including food and horticulture - supplying blue-chip retailers with niche products.

Vanilla Reindeer is a one-stop web-to-print consumer brand, specialising in fully personalised products using the latest in digital print technology. Kalas is the only UK manufacturer with the capability to produce the quality and scale of personalised gifts which continues to be a fast-growing trend.

Eden is perfectly placed to support Vanilla Reindeer having extensive experience working on gifting and occasions with consumer brands such as Interflora. Kathryn Greenwood, Joint Managing Director at Eden comments; “From New Year to New Baby, Engagements to Easter everyone’s year is full of special events and occasions. So, we’re delighted to have been appointed so support Vanilla Reindeer – it’s a fun brand and has wonderful range of quality packaging to mark any occasion.”

Eden has teamed up with award winning ecommerce specialists, digital agency Boom Online Marketing and creative branding agency The Wonderland – all based in Nottingham to support Kalas with the launch of Vanilla Reindeer.

Vanilla Reindeer offers a growing range of products all which can be fully personalised customer’s own photographs. Customers have a wide choice of premium quality bottle cartons and bags, in a range of format sizes and for numerous special occasions and event such as Christmas, Valentine’s Day, Mother’s Day and birthdays, in addition to matching greeting cards.

Vanilla Reindeer kicked of its Christmas collection with a range of chocolate advent calendars which can be personalised ready for the festive countdown.

As well as fully personalised bags and boxes gifts also include luxury chocolates, wines and spirits with personalised packaging and cheeky messages. Taking just a few minutes to order the designs are then manufactured and despatched from Boston across the UK.

Vanilla Reindeer is the brain child of Kalas directors Jonathan Padley and Matthew Evans. Jonathan Padley, Managing Director comments: “Vanilla Reindeer fills a gap in the market. We wanted to offer a wide range of personalised products that combines contemporary design flair with the very latest in high tech digital print technology. We’re pleased to be working with Eden and the team to support our new venture.”

This was posted in Bdaily's Members' News section by Kathryn Greenwood .