Member Article

Puddle Ducks franchise launches first ever TV ad campaign

Franchise Company, Puddle Ducks, which provides swimming lessons for babies and children aged 0 - 10yrs, has just launched its first television advertising campaign – the first ever in the learn-to-swim sector.

The commercials, ‘Bubbles’ and ‘Hold On’ made by Manchester-based Standby Productions feature a supportive and very proud duck who encourages his little swimmer to do their very best. The commercial brings out the fun and friendly ethos of the company, including puns and jokes which are sure to make you smile.

The campaign is currently being broadcast on ITV and Sky and runs until 15 January, followed by another six week campaign in mid-March next year. A number of shorter adverts are appearing on social media. The TV impressions alone are approx. 1million; combined with the social reach, they hope to make a real positive growth impact for the network of franchisees and bring their mission of teaching little ones to swim to even more children across the UK.

Puddle Ducks, headquartered in Holmes Chapel, was founded by co-owners Jo Stone and Tracy Townend in 2002 and began franchising in 2007; they now have 35 territories across the UK and teach over 21,000 children to swim every week.

Puddle Ducks’ Strategic Brand and Marketing Manager, Ruth Nelson, commented on the adverts: “We’re delighted with the final result. They were great fun to film and the babies were really entertaining. They say never work with children or animals but we found working with ducks and babies was no problem!”

Simon Owen, Managing Director/Owner at Standby Productions agreed: “It was such a fun creative concept to develop and the shoot was no different, we’re super proud of the resulting adverts. Our client wanted to bring the power of TV advertising to the brand and reach out to a wider audience.”

This was posted in Bdaily's Members' News section by Charlotte Gribbin .