Member Article

RetroFuzz to create global digital strategy for Bear Grylls Ventures

Bear Grylls Ventures, the team behind the renowned world adventurer, have commissioned specialist consultancy RetroFuzz to implement a global digital strategy for the Bear Grylls brand.

RetroFuzz will work closely with Bear Grylls Ventures to drive user engagement on its platforms. The remit includes the creation of Bear Grylls’ first branded eCommerce platform through which Bear’s global product range will be sold. RetroFuzz will also expand the capability of Bear Grylls Ventures across all other areas of Bear’s digital footprint including customer experience design and optimisation and the wider marketing strategy.

Rupert Tate, CEO of Bear Grylls Ventures says: “The team at RetroFuzz impressed us with their in-depth understanding of our needs in the digital space – especially around the complexity of our global ecommerce channels. We look forward to expanding our digital business in 2019.”

Jonathan McNamara, Co-Founder and CEO at RetroFuzz says: “Bear Grylls is an inspirational individual with an extremely strong brand and we are thrilled to be working with Bear Grylls Ventures. The aim is to expand the capability of that brand across all areas of Bear’s digital footprint - from eCommerce operations and marketing strategy, to customer experience design and optimisation.

“We’ve only just begun our collaborative, creative journey and into 2019 and beyond the aim is to garner deeper insights about Bear’s customers so we can better support the brand, partners and wider business. This is the start of an exciting journey with huge potential to support Bear Grylls Ventures in building a significant global digital business.”

The appointment is a welcome addition to RetroFuzz’s client roster, which includes Lee Jeans, Wrangler and Ginetta.

This was posted in Bdaily's Members' News section by Sara Donnelly .