Member Article

£200k Investment Boosts Workforce

As the trend for ever more elaborate alloy wheels continues to grow and drivers continue kerbing their alloys, a family-owned business has invested £200k in an alloy wheel refurbishment and customisation system at its Crewe-based Accident Repair Centre.

General Manager at Swansway Accident Repair Centre, Mark Trevers explained, “We were seeing more and more wheels in for refurbishment after they’d been kerbed, but there was also a growing number of people who wanted their wheels customising with different finishes; with paint or both”.

“We decided to invest in the equipment which would allow us to do this and set up a separate business, Wheel Works, designed to solely refurbish and customise alloys”.

“Since the equipment was installed, around 9 months ago, our specialist team has been undergoing training, but we’ve already refurbished and customised almost 3,000 alloys; this has meant taking on two extra members of staff and we’re hoping to take on two more as the business expands”, added Mark

This was posted in Bdaily's Members' News section by Karen Walker .