Member Article

Kids’ subscription company celebrates the DVD release of Hotel Transylvania 3

Photo caption: (L-R) Fiona Waistell & Christina Armstrong

Geo Journey, a creative company that helps to educate children about the world, has launched a Hotel Transylvania 3 themed subscription box to celebrate the film’s arrival on DVD and Blu-ray™ on December 3 last year, courtesy of Sony Pictures Home Entertainment.

Geo Journey, based at the North East Business and Innovation Centre (BIC) in Sunderland, offers a subscription-based service for children aged four to 10.

Subscribers receive monthly educational gift packs containing a journal, passport, souvenir, map and stickers, plus letters from the company mascots – an owl called Geo and a puppy named Atlas – who teach them about the world’s most interesting countries and cities.

To celebrate the release of family animation Hotel Transylvania 3, Geo Journey are launching a limited-edition subscription box themed around the movie which includes a Hotel Transylvania 3 themed eye mask, stationery set and activity book. All contained in a mini suitcase.

Geo Journey’s owner, Christina Armstrong, said: “I’ve always been a big fan of Hotel Transylvania so I was really excited to be presented with this opportunity.

“The movie is about monsters going on a cruise holiday while our product is about travelling around the world. There’s a definite synergy there and it’s a great fit for us.

“It’s amazing to be working on a Sony Pictures Home Entertainment release – it just goes to show how much our brand has grown over the past 12 months.”

Fiona Waistell, Co-founder of Geo Journey, adds: “A big part of this promotion for us is the amount of brand awareness we’ll be able to drive from being associated with a property like Hotel Transylvania 3. It’ll certainly help us grow our brand even further as we look to increase our subscribers.”

It’s a remarkable rise for the three-year-old firm which recently housed all of their stock in a home-based office.

Christina added: “We have grown really quickly, so much so that last year we took on our own office space at the BIC to streamline our processes and house our increased levels of stock.

“Continued business growth meant it was essential to relocate into a larger and more accessible office space.

“We’re very proud to have achieved what we have in a short space of time and we’re very thankful for the support we’ve received along the way from the likes of the BIC who have provided us with the perfect facility to grow our business.”

Earlier this year, the service was awarded the prestigious MadeForMums gold award for the best subscription box.

This was posted in Bdaily's Members' News section by North East BIC .