Den Automation secures £2m funding and launches Smart Home product range

A startup aiming to reinvent the common switch has closed a multi-million pound funding round and launched new smart products designed to change the way we control electrical equipment.

Den Automation, founded by entrepreneur Yasser Khattak in 2014 at the age of 17, has just raised a £2m investment to bring its total funding to £5m.

The company is also launching a suite of smart products designed to change the way we control and monitor electrical equipment, lighting and power usage in the home.

Founder and chairman Yasser Khattak said: “Conventional light switches and socket outlets have been around for more than 100 years and have barely changed - we’re not the first to build wireless switches, they have been available for more than 20 years, however every single wireless switch in the world today has replaced the switch we’re familiar with for buttons or touch pads that are complicated and hard to use.

“We’re the only company in the world who’ve built wireless switches without taking away the original switch we’re so familiar with. Super excited having released products today. We are looking forward to following up with additional features and products in the coming months and years.”

All devices can be controlled and monitored via a smartphone app, and can integrate with both Amazon Alexa and Google Home.

The firm’s Smart Tags allow users to track which appliances are draining the most energy and alert users to safety concerns.

The latest round of funding will be used in the production of the next range of devices for the home, which will include Den’s Smart Dimmer Switches as well as the entire range with chromed metal finishes.

Funds will also be used to expand operations and the team, to enable further product integrations such as Homekit and explore opportunities with further integrations like IFTTT.

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